In the present day in age we are almost constantly surrounded by entertainment. It's almost harder to not be exposed to it than it is to be surrounded by it. However, the fact that we are consistently exposed to entertainment doesn't mean that the majority of it is good, quality entertainment. In fact, I'd argue that most entertainment today is passive and designed to do nothing more than make a quick buck. Sure, it's still entertaining, but there's nothing about it that resonates with us or is open to interpretation or any kind of discovery.
Fortunately there are companies and individuals who almost consistently create and distribute high quality entertainment, the kind that you can look at 50 times and still find something new, or the kind that opens up an entire new world for you imagination even after the end credits have started rolling or you put away your game controller. Entertainment associated with Disney, Steven Spielberg, George Lucas, Bungie Studios, and Peter Jackson are just a few of my favorite, and some of the more popular creators of high quality entertainment.
More often than not these individuals and organizations understand entertainment on a deeper, more psychological level, giving them knowledge of how to effectively produce and apply the power of entertainment. Makers of high quality entertainment understand that the best final product is often fashioned out of hundreds, possibly thousands of hours passionate creation. Putting in the extra effort required not only make the end product more monetarily successful but connects with the audience and gives them something more to do than just watch a movie or play a video game. Entertainment that has such a profound effect on its audience is bound to build up an extremely positive reputation for the company or individual and practically guarantees the success of their next product. Once you take this into account, it's not hard to see why more and more entertainment is being crafted in a more careful manner.
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